Founder Spotlight

Chenelle J.S.

Afrocentric hair has been an identifiable presence in my life for decades. After a deep disconnection from the world and a full reawakening with God, I decided to fully embark on the creation of a natural hair care line. During my time of disconnection and self-reflection, God showed me in so many ways that this was indeed my calling! Shortly after, a profound notion led to the origination of "Dessert Day Haircare".

Wash day for the natural hair community is so much more than shampoo, conditioner, and clean hair. It's a full movement of nourishment and an act of cultural dedication at its finest that keeps the voices of African Americans heard and alive. Nourishing properties that are healthy, invigorating, tasty, and delicious is exactly what our stands desire. So, why not give them the sweet, satisfying goodness that they need to succeed? Shower them abundantly with delightful desserts from Dessert Day Haircare that will help them flourish and thrive.

Mission:

To give wash day and natural haircare products a new label that highlights the principal role they play in euphoria and healthfulness.

Objective:

To create sound formulas with ingredients that are derived from nature.

Mission:

To create a new lane in the world of beauty that not only focuses on healthy strands, but also spotlights the holistic well-being of oneself.

Objective:

To stand behind inspiring conversations and products that stimulate self-care and self-growth practices.

Mission:

LIVE - Laugh, Inspire, Vacation, and Elevate

Values:

Handmade - Crafted by hand with love.

Cruelty Free - No animal testing. Our products are tested on human manes.

Community - Connecting with one another through experiences, ideas & healthy conversations.

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